Controversial stand: That technology can be green. The book I just finished, “Whole Earth Discipline,” has chapters on why nuclear is green, cities are green, genetic engineering is green. The romantic nature-is-perfect approach is just horse exhaust.
What he drives: A Land Rover LR2. As soon as there’s a good hybrid S.U.V., we’ll get one. We need a mountain vehicle.
(via Stephen Walling)
Global Business Network (GBN) is a consulting firm that grew out of Shell’s Planning Group, Stanford Research Institute, and Stewart Brand and the community based around his “Whole Earth” businesses. In other words, it’s an unlikely alliance of oil industry insiders, mad scientists, and hippie visionaries. They specialize in “scenario planning.”
Schwartz has also studied Tibetan Buddhism and worked closely with Willis Harman, a key figure in the transpersonal psychology movement in San Francisco. Before accepting a post at Shell’s Planning Group, he worked at SRI International, the famed Menlo Park, California, research outfit that came up with the widely used psychographic measuring system known as VALS (for “values and life styles”). SRI also developed the computer mouse. Schwartz’s is a tame résumé by the standards of GBN.
According to “Counterculture Green: The Whole Earth Catalog and American Environmentalism,” by Andrew G. Kirk, the mind-blowing photo of our planet was a catalyst for the ecology movement. The Whole Earth Catalog itself became the voice of a new kind of environmental advocacy that, rather than shunning science as nature’s enemy, embraced it as the key that could unlock the door to personal freedom and create a post-scarcity social utopia. Advances like pictures from space, personal computers, geodesic domes and even nuclear power were all part of what became known as the “appropriate technology movement,” for which the Whole Earth Catalog was both a resource and a summary. No tree-hugging Luddite or apocalyptic doomsayer, Brand, Kirk writes, had an optimistic outlook shaped by “a love of good tools, thoughtful technology, scientific inquiry and a Western libertarian skepticism of the government’s ability to take the lead in these areas.” Brand wrote of his own publication, “This is a book of tools for saving the world at the only scale it can be done, one hand at a time.”
Full Story: International Herald Tribune.
(via Trevor’s del.icio.us)
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