Lecture on “humanism” in the of future marketing and advertising.
Very interesting read. Reminds me of the Savage Girl by Alex Shakar, which I strongly recommend. Especially to anyone interested in marketing and its role in society.
via LVX23
Tagmarketing
Salon’s got a short piece about gender in movie marketing:
But then, why play the tired old Hollywood-marketing game of hanging a prescribed gender tag on art? Not trusting her own view of the works at hand, James has to blame the fact that she doesn’t like them on her sex. It’s an approach that renders serious thought about movies, and the ways we respond to them, meaningless. Why think critically, when you can just consult the imaginary focus group in your mind?
…
But there’s a danger to positing that certain types of movies are “for” audiences of either gender. That’s how you get a world of “inclusionary” and “exclusionary” art, instead of art that cuts across gender lines (or, for that matter, racial lines) to speak to everyone. I have a male friend whose tastes typically run to horror movies, but he adores the television adaptation of “Pride and Prejudice” — it’s one of those things he says he could watch anytime. And there are exactly two women in Peter Weir’s “Master and Commander: The Far Side of the World,” and one of them is a miniature painting in a locket. What’s more, there’s lots of battles and gunfire — two more elements that you might characterize as appealing to men specifically. Yet I don’t see “Master and Commander” as a “men’s” movie at all. Are women somehow less well-equipped to enjoy a picture that’s beautifully shot, and whose story is well told, intuitively acted and marvelously paced, just because it has a masculine aura around it? Do you need to be a man to respond to “typically masculine” notions of nobility and heroism?
Josh Rubin hunts for cool and posts it on his blog.
See also Trendcentral.
From a Wireless Review article:
If the list seems to contain pretty much every recent summer release except “From Justin to Kelly,” that’s the problem: When every movie has a wireless tie-in, it’s not so big a deal anymore. Each tie-in includes pretty much the same thing–games, ringtones and graphics–and Hollywood cachet aside, the promotions aren’t offering anything dramatically different from the standard content already available over wireless devices.
I think what this really shows is that wireless tie-ins are now as necessary as movie previews and fast food tie-ins. Every big summer movie needs a wireless presence. Of course, the success of a promotion will eventually depend on creating things that are new and interesting.
Nintendo has signed a deal with Syngenta Seed to have the flower formerly known as the Bacopa Cabana named “Pikmin” after a new Nintendo game:
How’s this for grassroots marketing? Nintendo of America, Redmond, WA, will team with Syngenta Seed, Wilmington, DE, to launch a new breed of flower named after its new “Pikmin” videogame, which rolls out this month.
Promo: Nintendo Plants a Brand Seed
(via Shift).
Canadian Spiced Whisky has been placing ads in urinals that show up when people piss on them. People dig ’em so much that they’ve been known to steal the nets from urinals.
The ads actually appear as black patches on urinal nets until guys start doing their, uh, thing, at which point special heat sensitive ink transforms into zany branded massages like “Man who pee on electric fence receive shocking news” and “Never play leapfrog with a unicorn.” Once the ink cools the text goes back to black. […]
The concept has, in fact, been so successful that guys are actually stealing the nets from the urinals, Phillips reports. “That’s actually a sign of success, if you ask me – The truest indicator of success.”
(link via Plastic)
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