Miya Tokumitsu writes about the myth of “Do What You Love” (DWYL):
One consequence of this isolation is the division that DWYL creates among workers, largely along class lines. Work becomes divided into two opposing classes: that which is lovable (creative, intellectual, socially prestigious) and that which is not (repetitive, unintellectual, undistinguished). Those in the lovable work camp are vastly more privileged in terms of wealth, social status, education, society’s racial biases, and political clout, while comprising a small minority of the workforce.
For those forced into unlovable work, it’s a different story. Under the DWYL credo, labor that is done out of motives or needs other than love (which is, in fact, most labor) is not only demeaned but erased. As in Jobs’ Stanford speech, unlovable but socially necessary work is banished from the spectrum of consciousness altogether.
Think of the great variety of work that allowed Jobs to spend even one day as CEO: his food harvested from fields, then transported across great distances. His company’s goods assembled, packaged, shipped. Apple advertisements scripted, cast, filmed. Lawsuits processed. Office wastebaskets emptied and ink cartridges filled. Job creation goes both ways. Yet with the vast majority of workers effectively invisible to elites busy in their lovable occupations, how can it be surprising that the heavy strains faced by today’s workers (abysmal wages, massive child care costs, et cetera) barely register as political issues even among the liberal faction of the ruling class?
In ignoring most work and reclassifying the rest as love, DWYL may be the most elegant anti-worker ideology around. Why should workers assemble and assert their class interests if there’s no such thing as work? [...]
Ironically, DWYL reinforces exploitation even within the so-called lovable professions where off-the-clock, underpaid, or unpaid labor is the new norm: reporters required to do the work of their laid-off photographers, publicists expected to Pin and Tweet on weekends, the 46?percent of the workforce expected to check their work email on sick days. Nothing makes exploitation go down easier than convincing workers that they are doing what they love.
Instead of crafting a nation of self-fulfilled, happy workers, our DWYL era has seen the rise of the adjunct professor and the unpaid intern?— people persuaded to work for cheap or free, or even for a net loss of wealth. This has certainly been the case for all those interns working for college credit or those who actually purchase ultra-desirable fashion-house internships at auction.
Full Story: Jacobin: In the Name of Love
I’ve certainly seen these shenanigans in journalism.
Fred Turner wrote about this blurring of lines between labor and recreation at Google in his Burning Man at Google essay(PDF):
by granting them limited powers of choice over their activities, it simultaneously engages their individual creative interests and encourages them to reimagine their workspace as a congenial, high-trust environment. It also blurs the line between workers’ social and professional worlds in ways that are highly advantageous to the firm. Within their ‘20% time’ at least, the subsidy suggests that engineers should stop thinking of working for Google as just a job and reimagine it as a way to pursue individual growth.
Sara Robinson has traced this trend to the early days of Silicon Valley, and to the writings of Tom Peters.
Previously: Overtime kills productivity