Mediabistro’s GalleyCat interviews thriller author J.A. Konrath on how he’s making a living self-publishing through the Kindle:
I’ve sold 40,000 ebooks since last April. At first, I was amused to be paying my mortgage with Kindle earnings. But now it’s turning into serious money.
This all happened by accident. Some Kindle owners emailed me, asking if I could make my early, unpublished books available for them to read. I uploaded them using Amazon’s Digital Text Platform (dtp.amazon.com) and charged $1.99. Readers like low prices. And why wouldn’t they? Two or three bucks is less than a cup of coffee. It’s an impulse purchase, and perfect for intangible, digital content which costs almost nothing to copy and deliver. [...]
My first Jack Daniels novel, Whiskey Sour, has sold 2500 ebooks since 2004, and earned me around $2500. Compare that to the ebooks I’ve self-published. My top five titles are now averaging 800 sales per month, and those numbers are going up. On my top selling ebook, I’ve earned more money in 45 days than Whiskey Sour has earned in 5 years.
Why? Price. My publisher (and all publishers) are pricing ebooks too high. [...]
You can still get the ebooks I’m selling on Kindle for free on my website.