Lehrer spent much of August writing about the affair, trying to figure out where it had all gone wrong. He came to the conclusion that he’d stretched himself too thin. His excuses fall along those lines: He told Seife that his plagiarized blog post was a rough draft he’d posted by mistake. And his latest explanation for those fabricated Dylan quotes is that he had written them into his book proposal and forgotten to fix them later. Even by his own account, then, the writing wasn’t his top priority.
The lectures, though, were increasingly important. Lehrer gave between 30 and 40 talks in 2010, all while meeting constant deadlines, starting a family, and buying a home in the Hollywood Hills. It was more than just a time suck; it was a new way of orienting his work. Lehrer was the first of the Millennials to follow his elders into the dubious promised land of the convention hall, where the book, blog, TED talk, and article are merely delivery systems for a core commodity, the Insight.
The Insight is less of an idea than a conceit, a bit of alchemy that transforms minor studies into news, data into magic. Once the Insight is in place—Blink, Nudge, Free, The World Is Flat—the data becomes scaffolding. It can go in the book, along with any caveats, but it’s secondary. The purpose is not to substantiate but to enchant.
The next big idea? The end of big ideas. See:
(I could swear Wired had a similar column from the editor a couple months ago, but it doesn’t seem to be online and I toss my print editions out after I read them)