Ryan Carson of Treehouse

So you know how Technoccult has been slow for the past couple months? That’s in large part because I spent most of my time outside of work writing this cover story for Oregon Business:

Treehouse tutorials have already been used by Umatilla high schools and several private “learn to code” programs, such as Portland’s Epicodus. But Carson’s ambitions go far beyond meeting sales and marketing targets. He aims to do nothing less than revolutionize higher education by providing everything students need to land a job in the tech industry — without ever setting foot in a classroom.

“We’re trying to remove the need to go to college,” he says.

It’s an audacious project. In fact, some might say Carson is not so much naive as full of hubris, a trait that has become synonymous with startup tech executives, in Portland and Silicon Valley. And yet all signs suggest higher education is ripe for transformation.

Nationwide, 53% of recent college graduates were either unemployed or had jobs that didn’t require a college degree, according to an Associated Press analysis of government data published in 2012. That’s partially due to the 38% increase in the number of people under 25 who had at least a bachelor’s degree between 2000 and 2012, The Atlantic reports. But even as the competitive benefit of a degree has declined, tuition has skyrocketed. Tuition at Oregon’s seven public universities more than doubled from $3,507 to $8,305 between 2000 and the 2014, rising far faster than the rate of inflation.

Full Story: Oregon Business: College Hacker