Creators Are Caught in the Cross-Fire Between Publishers and Comic Shops

Creators Are Caught in the Cross-Fire Between Publishers and Comic Shops

December 7, 2011 1:37 am 0 comments

Demo by Brian Wood

Brian Wood, of Channel Zero and DMZ fame:

Everyone I know loves comic shops. Everyone I know who makes comics, especially creator-owned comics, is hurting, financially. EVERYONE is bleeding, its a bad time. So to what extent does digital as a publishing format represent an additional revenue stream, one on top of print sales through shops, one that can ease some of the suffering? [...]

Over the last few days Dark Horse was compelled to clarify what their digital plan was, in terms of pricing, correcting the perception that their comics would be sold digitally at 1.99, much less than the print versions. I have access to the CBIA, a retailers forum, and the pushback was intense, and included overt threats of drastically lowered orders and even total boycotts of the line. Did I mention everyone is bleeding? I get the frustration. [...]

Not sure if this plan is scrapped or not, but I am not the boogeyman here, and when I see these boycott threats, still being issued even after Dark Horse clarified their plans… well, its hard not to feel like an innocent bystander, a bit of collateral damage. My new books at risk even before they launch. Christ, I’m just trying to make it all work out for everyone.

Brian Wood: The digital question mark

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