(Photo via @Newyorkist)
*A promise. A simple goal/idea that nearly everyone can get behind. Adbusters did pretty good with “occupy wall street.” Why? Nearly everyone hates the pervasive corruption of banks and Wall Street. It’s an easy target.
*A plausible promise. Prove that the promise can work. They did. They actually occupied Wall Street and set up camp. They then got the message out.
*A big tent and an open invitation. It doesn’t matter what your reason for protesting is as long as you hate/dislike Wall Street. The big tent is already in place (notice the diversity of the signage). Saw something similar from the Tea Party before it was mainstreamed/diminished.
Anyone who says he has no idea what these folks are protesting is not being truthful. Whether we agree with them or not, we all know what they are upset about, and we all know that there are investment bankers working on Wall Street getting richer while things for most of the rest of us are getting tougher. What upsets banking’s defenders and politicians alike is the refusal of this movement to state its terms or set its goals in the traditional language of campaigns.
That’s because, unlike a political campaign designed to get some person in office and then close up shop (as in the election of Obama), this is not a movement with a traditional narrative arc. As the product of the decentralized networked-era culture, it is less about victory than sustainability. It is not about one-pointedness, but inclusion and groping toward consensus. It is not like a book; it is like the Internet.
There’s a lot being written right now about what the #Occupy movement must do. What it should be, where it all needs to go. Yet somehow, everything that looked like a mistake at first has unfurled into an advantage. All any single #Occupy cell needs to do is hold their ground for another night, and plan to make tomorrow bigger and better. It’s easy to write a sneering caricature of a Tea Party rally, but it’s interesting to note how many reporters wrote mocking hit pieces on the Wall Street crowd that all wound up being completely different. It’s hard to get a bead on where the consensus is — but the occupation itself is the whole message. Nobody on Wall Street is confused about what it means, at least.