Good stuff, but I couldn’t help getting this icky “all those people who have been downsized and laid-off and otherwise had their lives destroyed by the hollowing out of the U.S. economy just just need to shut-up, stop complaining and pull themselves up by their bootstraps” vibe from the article.
“Manufacturing isn’t dead and doesn’t need to be preserved,” she says. “Let’s stop fixating on what’s lost. Let’s see what we have here, what’s doing well, and let’s help those folks do better.” [...]
SFMade helps companies assess a product’s “manufacturability,” which sometimes results in an adjustment of (for instance) the design, to make it easier and less costly to manufacture. SFMade will then help companies either connect to existing contract manufacturing resources in the city or establish their own production capacity. Instead of assuming that things like sewing, printing and assembly need to happen overseas, SFMade is working to reconnect local production capacity to big companies (i.e., San Francisco-based Levi’s, exploring the possibility of local sample production). Other large San Francisco-based corporations have initiated relationships with SFMade, like Bank of America (which felt it had lost its footing as a “local” business) and Virgin America (which features local products for sale onboard its aircraft and in their San Francisco terminal). [...]
Similar efforts are happening in New York (and indeed, The Times’ City Blog spotlighted the things still made in the city, from lightbulbs to envelopes, in the Made in N.Y.C. series two years ago). Though it launched post-9/11 as a strategy to lift the city back up, Made in N.Y.C. has evolved over time. Sustainability has become a large part of its mission: member companies can post the environmental impacts of their manufacturing processes on the Made in N.Y.C. Web site, with those excelling in greener process and product able to earn a “green apple.” Tying economic growth inextricably to environmental stewardship has so far been a strong strategy.