The Atlantic Profitable Again, Considering Apps for Individual Writers

The Atlantic Profitable Again, Considering Apps for Individual Writers

September 16, 2010 2:31 pm 0 comments

The Atlantic

The Atlantic is probably my favorite right now, glad to hear it’s doing well. Highlights from Daily Finance’s article:

The magazine is on pace to be profitable this year for the first time in many years, according to Justin Smith, the company’s president (pictured). The growth is coming from both print and digital: November figures to be the single biggest month for advertising revenue in the publication’s history, and Smith projects a year-over-year increase for 2010 of 45%. “We’ve been really fortunate to come out of the recession in a strong position,” he says. [...]

Somewhat notoriously, Apple has so far refused to allow most publishers to sell subscriptions directly to consumers via the iTunes store, insisting on handling all the transactions — and keeping the valuable information they generate — itself. To get around this roadblock, the Atlantic employed a vendor called Urban Airship, which allowed it to offer a reasonable facsimile of a subscription, including renewal notices and choices of multiple subscription terms. [...]

Other apps are still on the drawing board, but one avenue being considered is to offer mini-apps that give access to the output of individual writers, such as Andrew Sullivan, whose Daily Dish blog continues to be the Atlantic’s biggest traffic draw.

Daily Finance: Behind Atlantic Media’s Growth: A Return to Profits at The Atlantic

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