Health Insurers Caught Paying Facebook Gamers Virtual Currency To Oppose Reform Bill

Health insurance industry trade groups opposed to President Obama’s health care reform bill are paying Facebook users fake money — called “virtual currency” — to send letters to Congress protesting the bill. [...]

Instead of asking the gamers to try a product the way Netflix would, “Get Health Reform Right” requires gamers to take a survey, which, upon completion, automatically sends the following email to their Congressional Rep:

“I am concerned a new government plan could cause me to lose the employer coverage I have today. More government bureaucracy will only create more problems, not solve the ones we have.”

Business Insider: Health Insurers Caught Paying Facebook Gamers Virtual Currency To Oppose Reform Bill

(via William Gibson)

I’m curious whether the answers to the survey have any impact on whether it sends a letter to congress.

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