Many of the members who contributed funds to the site began to feel disillusioned with Squink’s administration of the site. The entire administration team appeared to be going insane from miscommunication and in-fighting.

Most admins (with the exception of Fenris) were powerless to make any real decisions when problems arose, and were unable to reach Squink for long periods of time to seek approval. When they did finally receive a response from Squink, they were not allowed to say that the decision came from Squink himself because Squink demanded that he maintain a squeaky-clean reputation as the “President of Awesome”. Any slight tarnish on his reputation, he felt, would reflect poorly on his “empire” and result in the loss of Irreality. The other admins soaked up his bad decisions as their own, sometimes receiving public humiliation and abuse for decisions they had not made.

According to one former Irreality admin I talked to since the site closed its doors, “As much as I loved, and still love, Irreality, Squink seemed to grow ever more distant from his admin team, you know, people who were supposed to be his best friends. You didn’t join the admin team without existing within his inner circle of trust. Somewhere along the line, he started reading Machiavelli or something, got curious about manipulating social networks, and shat all over where he ate. We’d ask him to make a decision about something, and he’d tell us to do something or other, and then turn around and blame the resulting problems on us. Publicly. It was very disheartening. Toward the end, when people were starting to stop giving the site money, he was downright abusive and mean.”

It was beautiful, what was created, why not let it evolve? Become its own entity?

I also do not Guarantee mentally sound conditions. I do not offer cheesecake Recipies. Chocolate chip cookies are a different story.