In Steve Jobs’ mind, he has already won. Those of us who last for a few decades in this business find our own kind of peace and Steve Jobs’ is best exemplified by the George Herbert quote, “Living well is the best revenge.” Apple’s future as a boutique computer company is secure. He dominates Apple completely. When he doesn’t feel like being a high tech mogul, he can be a movie mogul, something Gates will never be. In Steve’s mind, he has the best of everything. Apple software is cooler than Windows will ever be. Palo Alto, where Jobs lives, is trendier than Seattle. Even Jobs’ plane, a Gulfstream V, is cooler than Gates’ Challenger 604. It goes on and on. Gates has never even considered this latter point, but I’ll guarantee you that Jobs has, and he revels in it.