Flower Named After Nintendo Game

Nintendo has signed a deal with Syngenta Seed to have the flower formerly known as the Bacopa Cabana named “Pikmin” after a new Nintendo game:

How’s this for grassroots marketing? Nintendo of America, Redmond, WA, will team with Syngenta Seed, Wilmington, DE, to launch a new breed of flower named after its new “Pikmin” videogame, which rolls out this month.

Promo: Nintendo Plants a Brand Seed

(via Shift).

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