A State Department division that runs public diplomacy programs overseas could prove to be a model to its peers with its use of business intelligence software, popular with the private sector, to demonstrate the return on investment of its expenditures. Its latest project is a pilot program to develop algorithms that better show correlations between the department’s goals and its expenditures, using SAP Business Objects Planning XI software.

The State Department last year spent $357 million on diplomacy programs designed to create a positive image of the United States in other parts of the world. These include summer camp programs for kids in the Middle East, the American Corners information libraries at various U.S. embassies, and speaking engagements by American celebrities.

Government Using BI Software To Measure Public Diplomacy — Government Business Intelligence.