“[…] Environmentalists need to know something about basic storytelling in order to make their words effective. Samuel Johnson apparently said something I find very useful to remember: “The true aim of writing is to enable the reader better to enjoy life, or better to endure it.” Research is much easier than writing, so the temptation is to shove all the research in. But page after page after page of the stuff goes by and, of course, people stop reading. I suppose the real story, the basic story, the story I would like to hear, see, read, is the story about how connected we are, not only with one another but also with the place we live in. And how it’s almost infinitely rich, but it’s in some danger; and that despite the danger, we can do something to overcome it.

[…] Environmentalists also tell a story about us and ourselves and our place in the universe. In a sense it’s a religious story, because that’s the big question of religion. Why are we here? What is here, what does it consist of? What have we got to do now we are here? What responsibilities does being conscious place on us? And those are questions which the environmental movement, over the past 25 years, and certainly since the global warming issue has come up, has been very much engaged in. What does it mean to us to be conscious of what we are doing to the world? Some people attempt to maintain a state of denial: “It’s not happening”, or “It is happening, but it’s natural and it’s nothing to do with us”, or “It’s happening but we can fix it with technology.” All these are attempts to deny responsibility for it; to deny anything that they might have to do.”

(via Telegraph)